I Spent an Hour on a Teams Call Watching People Download a File. Then I Built Something Better.
Ten minutes became an hour of troubleshooting. Nobody ever used the tool. So I built Hit Rec Notes—a one-time purchase v...
12 min read
Practical AI for the Work We Actually Have
Essays, tools, courses, and workflow experiments for knowledge workers learning how to work with AI thoughtfully — without hype, panic, or corporate theater.
Start Here
Three ways into the work, depending on what you need right now
Read the Thinking
Start with reflective, practical writing about AI, knowledge work, and what it means to build better systems with the tools we actually have.
Read the Blog →Course path coming soon
Learn the Practice
Follow episodes, tutorials, and upcoming learning resources designed to help non-technical professionals build useful AI-assisted workflows.
Watch Episodes →Explore the Tools
View real projects, apps, and experiments that turn workflow ideas into practical tools.
Explore Projects →The Book
From The Meantime to the Workbench
My book, The Meantime, is a non-technical compass for working with the AI we actually have. HitIt.ai is where that thinking becomes practical: essays, tools, workflow experiments, courses, and implementation paths for knowledge workers and teams.
Why This Work Matters
Organizations are buying AI tools and licenses. Teams are told to "use AI." But the workflows stay manual. The data still lives in spreadsheets. The processes remain unchanged.
The problem isn't the tools — it's the lack of a practical path from "we have AI" to "our workflows are better."
That's what I'm building — education, tools, and a methodology to bridge that gap.
How I Help
Three ways to engage with my work
Education & Insight
Video episodes, blog posts, and practical guidance on AI workflows, systems thinking, and thoughtful technology adoption.
Browse Content →Tools & Experiments
Real projects I'm building — apps, utilities, and experiments that demonstrate practical AI workflow applications.
See Projects →Waitlist Open
Team Workflow Methodology
A guided program for teams to implement AI-assisted workflows. Currently in development — join the waitlist for updates.
Join Waitlist →Waitlist Open
Want to Work Together?
I'm building a 12-week guided program for teams ready to implement AI workflows. Join the waitlist to get updates and priority access when pilot spots open.
What I'm Building
These projects are the workbench: practical experiments, small tools, and applications that test how AI can support real knowledge work.
TuduBooks.ai
BetaBookkeeping made simple
A bookkeeping app for gig workers and solo entrepreneurs.
Floudea.ai
BetaVoice notes, amplified by AI
Voice recording and AI-powered transcription for ideas on the go.
Focus Session Logger
Free ToolTrack your deep work
A simple, distraction-free tool to log focus sessions.
Latest Content
Episodes, articles, and insights on practical AI
Your Starter Kit: AI Tools Worth Actually Opening
Not an exhaustive list. Not a ranking. Just the tools I actually use—the ones I hand to knowledge workers when they ask ...
10 min read
The First Step to Working with AI Has Nothing to Do with AI
Today my team picked one process and took it apart. No AI involved. Just humans doing the hard, honest work of understan...
8 min read
Hi, I'm Marta
I'm a builder and educator focused on practical AI workflows for knowledge workers. My background spans data science, systems thinking, and years of creating solutions for real work problems.
I create content that helps people understand AI thoughtfully, build tools that demonstrate what's possible, and am developing a methodology for teams who want to move from AI discussion to implementation.
Read more about me →One idea per week that changes how you see AI.
Subscribe for essays and practical AI thinking — book-adjacent writing, workflow notes, and updates for knowledge workers. This is the newsletter, not the team program waitlist.
Leading a team instead? Join the waitlist for the AI workflow implementation program — a separate, team-focused track.