The Phone Call That Made Me Spit Out My Coffee
They bought us a car, then removed the engine and the steering wheel. The radio still works, though. A story about what ...
9 min read
Practical AI for Knowledge Workers and Teams
Learn how to build better workflows, explore real tools and experiments, and follow the development of a team-led AI workflow implementation methodology.
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Choose the path that fits where you are right now
Program in Development
For Teams & Managers
AI workflow implementation methodology (in development). Join the waitlist for pilot updates and early access.
Join Waitlist →For Knowledge Workers
Practical content, video episodes, and blog posts on building AI workflows for real work.
Watch Episodes →For Tool Explorers
Projects, experiments, and workflow tools I'm building. See what's live, in beta, and coming soon.
Explore Projects →Why This Work Matters
Organizations are buying AI tools and licenses. Teams are told to "use AI." But the workflows stay manual. The data still lives in spreadsheets. The processes remain unchanged.
The problem isn't the tools — it's the lack of a practical path from "we have AI" to "our workflows are better."
That's what I'm building — education, tools, and a methodology to bridge that gap.
How I Help
Three ways to engage with my work
Education & Insight
Video episodes, blog posts, and practical guidance on AI workflows, systems thinking, and thoughtful technology adoption.
Browse Content →Tools & Experiments
Real projects I'm building — apps, utilities, and experiments that demonstrate practical AI workflow applications.
See Projects →Waitlist Open
Team Workflow Methodology
A guided program for teams to implement AI-assisted workflows. Currently in development — join the waitlist for updates.
Join Waitlist →Coming Soon
AI Workflow Implementation for Teams
A 12-week guided program to help your team identify high-friction workflows, build practical AI-assisted solutions, and create repeatable playbooks.
Program in development. Waitlist open for pilot updates.
Learn More & Join WaitlistWhat I'm Building
Real projects that demonstrate practical AI workflows
TuduBooks.ai
BetaBookkeeping made simple
A bookkeeping app for gig workers and solo entrepreneurs.
Floudea.ai
BetaVoice notes, amplified by AI
Voice recording and AI-powered transcription for ideas on the go.
Focus Session Logger
Free ToolTrack your deep work
A simple, distraction-free tool to log focus sessions.
Latest Content
Episodes, articles, and insights on practical AI
It's 8pm and I Don't Know What I'm Doing — So I Asked Three AIs for Help
Day 1 of launching Floudea.ai: a solo builder, three AI agents, and one very messy head. The honest truth about what it ...
6 min read
I'm Building an App for the First Time — and Documenting Every Step
How a non-developer is building Floudea.ai with AI, and what it actually feels like. This is the story of turning a napk...
7 min read
Hi, I'm Marta
I'm a builder and educator focused on practical AI workflows for knowledge workers. My background spans data science, systems thinking, and years of creating solutions for real work problems.
I create content that helps people understand AI thoughtfully, build tools that demonstrate what's possible, and am developing a methodology for teams who want to move from AI discussion to implementation.
Read more about me →One idea per week that changes how you see AI.
Join knowledge workers getting practical insights on AI workflows.
Or join the consulting waitlist for team implementation updates.